Hey Smallhold!

I recently found out about your company and am really excited to show you the blog I created for your already established website.

Smallhold encourages healthy eating by making it easier for people to eat mushrooms. Adding a blog and reaching out to people who will want to read it will help your company grow.

Statistics alone tells us that companies that have a blog will gain 67% more leads a month than those who don't and companies with a blog on their website have 55% more online visitors than those who don't.

A good blog must be written for its audience, in this case, mushroom lovers. The quality of a blog is important to keep people coming back for more content. Here's how I made a blog for Smallhold.

  1. Create blog landing page
  2. Decide on blog topics
  3. Write engaging content
  4. Create list of leads and email promoting blog

<aside> 1️⃣ Creating blog page To create a blog page that fits with Smallhold, I looked at the color schemes and fonts used on their established website.

After determining that the used font was in the 'kansas' font-family, I made sure that the posts including the title and excerpts were written in the same font.

Finally I took into account the color scheme that Smallhold uses which is black and white. Now that I have included those details this page is ready for blog posts.

</aside>

The follow are screenshots of the blog landing page I created for Smallhold:

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/9d897a22-1ca7-42e7-9881-f8892a3bf970/Screenshot_(23).png

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3af68806-016f-403b-a728-80400e7bc503/Screenshot_(22).png

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/b6ca72f6-6556-463e-844c-a5a50ee4752d/Screenshot_(21).png

<aside> 2️⃣ Decide on starting blog topics

The topics covered by a company's blog should incorporate their product or service. It should be informative.

I noticed that Smallhold had some information about their mushrooms but there was definently room for more detailed information. Blogs are a great way for companies to directly impact their customers.

</aside>